Different kinds of people own and manage car wash centers, and though you might be in the same business, your mode of operations will be different from others. Here are some secrets to generate more revenue at your car wash. Each car wash operator has a unique sales strategy, but all can increase their revenues.
- HAVE A COMPREHENSIVE CALCULATION OF THE BASE WASH PRICE
The base wash price is the price for washing a single vehicle. You need to calculate the cost of various factors such as chemicals and other means. As soon as this is done, you will have an idea of the actual expense for washing of a car. Make use of this format to acquire the base car wash price and ensure it covers a substantial profit margin for your business. The location of the car wash business also plays a significant role in this case.
- KNOW THE AVERAGE PRICE OF CAR WASHES IN YOUR LOCATION
Once again, location is an essential factor in each business line, and the car wash business is no exception. You need to consider your pricing and learn about the pricing mechanism in your location. For instance, clients in a highbrow area will have no problem paying higher fees for car wash services. Your business will record improved sales when you do a feasibility study of your environment and have an idea of the prices your rivals in the market are offering in other places. Offering ridiculous lower prices will have an adverse effect on your profit margin, while charging a competitive price with incredible offers will ensure a revenue boost for your business.
- UPSELL YOUR SERVICES
As a car wash business owner, you can make more profits by introducing more features to your esteemed customers for a personalized car wash experience which they cannot get from your competitor. You can increase your sales by offering features to your customers such as:
Front Bug Prep: This can improve your income without wasting time spent on the washing process. Every client will love this plan as it ensures proper cleaning of the windshield, backsides of mirrors and the front part of the automobile.
3X Color Foam System: This type offers a three-color foam addition to the vehicle and creates a sparkling interest in the minds of your clients. If your client is a Snapchat or Instagram user who posts pictures often, he or she can snap the colorful image of the vehicle and insert it on their timeline on these social media channels.
Super Sealant System: The function of the Super Sealant System is to offer protection for the surface of the vehicle. It is a fantastic method to improve the income of a business entity; it also guards the clear coat and ensures the car maintains a glittering look.
TriPlex Wheel Cleaning System: With this means, the scrubbing of car tires is easy. This method entails the provision of a chemical application for each tire, bi-directional rotational washing of the wheels, and a powerful blast to make sure the wheel system is properly cleaned.
OverGlow High Gloss Application System: This system offers your clients’ vehicle a glittering look which will make them happy. You will earn more money as more clients will be pleased to see the magical touch of the solution on their vehicles.
- CONVERT A TASK INTO AN INCREDIBLE EXPERIENCE
A brilliant display of colors at your wash bay will clearly set you apart from your business rivals. The ProGlow Illumination System is a valuable marketing tool to make your car wash bays look bright every time of the day. The light radiation offered by this system will create an intense interest among potential clients who want to know more about your brand and try out your services for the first time. Once you are able to satisfy them as they wash their vehicles at your car wash bay, you have won them over to your side and they will be regular patrons of your business.
- ENCOURAGE YOUR CUSTOMERS TO BUY A MEMBERSHIP PLAN
A customer loyalty program will generate more money for your business, retain existing clients of your brand, and attract new customers. The data collected through a loyalty program and functional software will give you a thorough understanding of your customers’ needs. Start by maintaining a close relationship with your clients, then entice them with an irresistible loyalty program, and your knowledge will help your business generate more revenue.