Selling Up: 3 Trusted Tips
Developing a happy, satisfied customer base is important at any car wash. Every wash strives to pull in steady business and earn a great reputation among vehicle owners. But don’t forget: just because a customer pulls into your wash doesn’t mean the selling process has ended! We’ve compiled a few trusted tips for increasing your average ticket and ultimately, your bottom line.
Work the Menu
Think of your menu as the unpaid employee, silently promoting your services to customers. The design of your menu board can be just as important as the information it conveys. The average customer likely comes in looking for a basic wash, but presenting the added services in an easy-to-understand format can be effective in increasing ticket averages. Think simple package names that are clearly ranked, straightforward benefits that show the added value of higher packages, and font sizing that makes it easy to read from a distance.
Expand Your Services
Consider adding to the selection of services at your wash, giving customers good reason to purchase more during their visit. Whether it’s a fragrance option or a premium sealant, those special touches are what set your wash apart from the competition, help pull in new customers, and ensure a loyal and returning base.
When employees have the opportunity to interact with a customer prior to purchasing a wash, it’s the perfect chance to get personal and specific. A quick glance at a vehicle will reveal areas that need extra attention. Dirty rims, salt residue, a bug-laden windshield, or muddy tires are all reasons to upgrade a standard wash and purchase added services that target specific areas of the car. When a car wash employee points out the area and offers a treatment recommendation, customers often listen and purchase the added service. A conversation with someone who can see the exterior of a vehicle carries more weight than words on a menu. Make it personal!
Ready to discuss ways you can transform ticket averages? Get in touch with your Harrell’s rep today to find out more.