If you’re a business owner, you’re always thinking of your customers: earning new ones, retaining old ones, giving them a great experience, growing the relationship. Without customers, your business won’t survive. Without them, there’s no you.
You’re likely already communicating with your customers in a number of ways, but if social media isn’t one of them, you’re missing out on a golden—and free—marketing opportunity. With more than 3 billion people using social media on a regular basis, your customers are already engaging with their favorite brands. Make sure yours is one of them.
The currency of social media is eyeballs. The more viewers you get, the greater your chances of conversion. Without a presence on platforms like Facebook, Instagram, Twitter, or LinkedIn, you get zero visibility and lose out on the chance to, first and foremost, remind people you exist. Getting in front of an audience informs or reminds them about your business and your services, and that’s the first step in the right direction. Make your presence known!
Capturing attention is only part of the battle. When using social media for marketing purposes, you ultimately want to encourage action. Make each of your posts count. Share the new wash special, showcase the cool new equipment, show off the sparkling car rolling out of your tunnel—give them a reason to use your service. But remember: nobody wants to be marketed to all the time. Balance out your content by sharing helpful tips, behind-the-scenes peeks, or posts that show your personality. Connect on a real level, not just a sales level.
One of the greatest things about social media is the unique opportunity to talk directly to your customers. If someone comments on a picture or post, make sure you take time to respond! Follow, re-post, and tag other businesses in your community; they’ll probably do the same for you. Make yourself accessible and responsive, and you’ll build lasting trust in your brand.
The Tube is a car wash in Fort Wayne, Indiana that uses social media effectively to drive business and reach their customers. Using several different platforms, they’re able to share videos, promote specials, recruit new employees, share positive reviews, promote their services, and connect with their community.
Ask yourself how your own wash can use these platforms to do the same. Posting photos and engaging with users takes a bit of planning and effort, but the reward is often a customer base that grows in number and loyalty. Contact your Harrell’s rep today to talk about the best tools and plans for marketing your wash.