New Years Resolution: Wash More Cars Per Hour
Looking ahead to 2017, the car wash industry forecasts revenue in excess of $7.1 billion! Our interest is to help you increase your portion of that revenue by washing more cars per hour. So if you’re interested in a better return on your investment, lowering the cost of ownership and increased revenue, talk to us about installing a 360 system.
Sure, upgrades require an investment. But owners who have made that investment tell us time and again that it was absolutely worthwhile. And we’ve said it before and we’ll say it again: investing in equipment upgrades really does pay off! We’re always excited when a customer upgrades the equipment on their site. Site upgrades accomplish so much. They add curb appeal. Curb appeal attracts more customers. More customers mean more revenue. And because of the upgrades, site owners can raise their prices….which means more revenue. Customers love having a better experience. Owners love having increased business. Here’s a telling example:
One of our customers with a double bay site upgraded to a LaserWash 360 Plus over the summer and here’s how their numbers changed from one month to the next:
Old wash pricing: $10, $9, $8 or $7 per wash
Average price per car: $8.50 x 1,688 cars per month = $14,348 revenue
New wash pricing: $15, $12, $10 or $8 per wash
Average price per car: $11.25 x 2,019 cars per month = $22,714 revenue
That’s an $8,798 increase in one month! And that’s not all: The upgrade to new equipment provided lower maintenance costs, less chemical usage, and increased throughput of 2-3 cars per hour. In some cases, there are even tax advantages for new capital equipment purchases.
With the LaserWash 360 Plus, while it’s a perfectly capable system “out of the box,” it’s based on a modular system to enable you to add new features over time. If you are running a 360 Plus system and are looking to extend its functions and increase revenue, talk to us about upgrading to 3x Foam, Super Sealant, Rain Rinse Arch, Bug Prep, OverGlow, LaserGlow Illumination Effects, as well as a variety of drying options.
OR…..YOU CAN WASH EVEN MORE CARS PER HOUR!
We were surprised to learn recently that one of our longstanding clients had no idea that we do tunnel washes. We figured he couldn’t be the only one — so let’s talk tunnels!
Understanding that tunnel washes can be a bit intimidating to customers with their MRI-type feeling, we’ve opened up our tunnel car washes with full-length bay windows and large entrances. We nicknamed this the “microbrewery effect” because it reminds us of how you can sit in a microbrewery sipping your craft beer while knowing it came from those big beautiful steel tanks in the very next room. And it’s cool to look at.
Whether the tunnel is an Express, Inbay or Mini, here’s the important part: you can wash more cars per hour, and set higher wash prices for the incredible clean that tunnel washes produce. On a busy day, more cars and higher prices means more revenue for you. Take a look at the Totally Tommy Mini Tunnel wash. The benefits are immediately obvious. The Mini requires as little as 1/2 acre, can be 70-90 feet long and can process between 70-120 cars/hour. And talk about cool! The curb appeal is immense, and the benefits to you are huge.
Interested in talking with us about a tunnel wash? Our team will work with you from start to finish to create and customize your tunnel site.
Harrell’s Car Wash Systems can help better prepare your business for the new year. We are focused on your success and driven to maintain the highest quality service and products to meet your car wash needs. Contact us today to learn more about ways to improve your car wash and increase revenue in 2017.